TikTok is one of the most popular social media platforms on the market today. Millions of people are active on this app every day. You can consider using this TikTok app for growing the number of followers on this app. Having the best strategy for posting content on TikTok will help you grow your followers easily. So what is the best time to post on TikTok?
One of the most important things to know is the right time for you to post on TikTok. It will give you a lot of insights, especially if you want to get maximum results from your marketing strategy with TikTok. Finding the right time to post on TikTok will maximize the audience that you can reach on this app.
When is the best time to post on TikTok?
In general, the best time to post on the TikTok platform will be around 6 – 10 am and also 7 – 11 pm. Both are in Eastern Standard Time (EST). Although different days of the week may have different effective periods for posting on TikTok.
For example, some of the high levels of engagement usually happen at 9 am on Tuesday, 6 am on Friday, and also noon on Thursday. All of these times are calculated based on the Eastern Standard Time or EST. You need to use a conversion tool for finding the right schedule for posting your video.
The best time to post content in TikTok will be different from one to another
From the data above, we can know that there are some of the best global times to post on TikTok. However, different influencers, creators, or brands may have different best posting times on TikTok. No best solution will fit everyone’s needs. Every creator has its followers and target audience.
As a content creator, you need to check your target audience before you decide to choose the right time for posting your content. The location, age, gender, and interests of your target audience will play an important role for you who want to choose the right time for posting a video on TikTok.
How to find the best time to post on TikTok
Because every influencer or brand may need to find the right time to post content on TikTok, you may also want to know how to find the best time for reaching your audience. You can use TikTok Analytics for analyzing your account. You can find detailed information about when your audience is usually most active every day.
For getting access to this tool, you need to upgrade to the TikTok Pro account. You can click the “Switch to Pro Account” under your account management option. Once you are done, you will be sent back to the account menu. You will get a notification clarifying that you have already upgraded to the TikTok pro account.
Before you continue, you can take a moment for familiarizing yourself with some features of the analytics tool. The main three tabs on this tool are overview, content, and followers. From this tool, you can find analyze your content and your audience. You can find some important metrics from your posts, for example, comments, views, likes, and also the average watch time.
You also need to know your audiences’ location, so you can find the right time for posting content on TikTok. You can go to the Followers tab and view the Top Territories. Once you know where most followers are located, you can use the global best posting time to predict when your audience will be online every day. Don’t forget to convert the global times to your territory’s timezone.
You can also get more insight by analyzing when your audience is engaged with your content. You can check the follower’s activity from the Followers tab. From the analytics tool, you can also find some of the highest-performing content in your account. You can visit the Content tab at the top of the analytics page.
With this option, you can see how your posts have performed for the last few days. Once you find some viral videos on your channel, you can take a look at their posting times. You can follow the same strategy by posting content at the same time as these viral videos.